iPad and iPhone devices have taken hold of the mobile computing market in a big way:
User affinity is increasing and the number of apps in the Apple App Store is still growing at an impressive rate. iPhone and iPad users represent one of the largest segments of portable device users, iPad devotees dominate the tablet market. This is a great opportunity to engage your customers, get them involved, and make use of your employees’ mobile habits.
iPads and iPhones are all about style and artwork with their design-driven shapes and design-centric user experience.
Apple devices have by far the most loyal users –who are advocates of both aesthetics and great functionality.
High quality of iPhone/iPad apps and uniformity of their function are guaranteed by a stringent app approval process and UI standardization.
The iOS development environment has commercial nature and nurtures strong iPhone developer community and dedicated iPad development environment.